Keech Hospice Care was shortlisted to become London Luton Airport’s Charity of the Year, alongside three other charities. We were able to campaign for a month in order to gain votes and win. I came up with the creative concept of creating a ‘vote Keech’ sign and then photographing people with the sign, supporting the hospice. As this campaign went on for a month we needed something that would constantly be different to keep people engaged. Keech Hospice Care went on to win the charity partnership.